Why Produce a Newsletter?

Newsletters Deliver Many Benefits to the Organizations that Send Them

A monthly or quarterly newsletter is an important communications tool that delivers a number of benefits to the sender. Here's a list of 30 of them:

1. E-newsletters establish a regular link between brand and customer.
2. Email provides instant contact for urgent announcements or releases.
3. Customers can receive messages wherever they are, either at home, at work or mobile.
4. Many customers spend a majority of their time at a computer where the message is delivered.
5. A well crafted email campaign can provide value to, and educate customers.
6. E-newsletters can supplement any other marketing channel and add value to other campaigns.
7. Email marketing creates a direct link to your sales team.
8. Email marketing provides a customization that other marketing channels can not provide.
9. E-newsletters enable customers to get the information they are interested in while giving your company insight into what they are and more importantly are not interested in.
10. E-newsletters coupled with promotions promote spending on your brand.
11. Newsletters can give customers pre-release information on products to enhance sales.
12. Regular newsletters provide a critical connection between customer and your brand.
13. E-newsletters keep customers and prospects abreast of any new organizational developments.
14. Email marketing is the most efficient form of mass communication.
15. Loyal customers will sign up for information and can be rewarded with custom benefits.
16. Regular communication drives measurable traffic back to your website.
17. Companies can launch global campaigns and keep their audience up to date.
18. Email marketing delivers news to your audience wherever they may be.
19. Customized offers and messaging lets your prospects and customers feel special.
20. Regular communications keeps your customers and prospects interested and loyal.
21. An audience can be reached immediately with any new product or release.
22. Targeted email marketing is measurably valuable and results are easily quantifiable.
23. Customized dynamic content can give customers exactly what they are interested in.
24. Customers actually welcome the emails with educational information and and special offers.
25. Email marketing provides the highest ROI in the area of digital marketing
26. Positions you as an expert.
27. Provides recipients with the sense that you are successful, especially in challenging times.
28. Informs your audience of key trends, opportunities and technological changes.
29. Deliverability reports provide bounce addresses with email newsletters, which in turn can give the sales rep insight into accounts where there may have been buyer turn-over.
30. Open reports provide insight into areas of interest of key customers and prospects, enabling the sales rep to tailor the message.